The UK’s Biggest Outdoor Tradeshow Comes to Malvern 6-7 July The Sports and Grounds Expo will be taking place at the Three Counties Showground

The SAGE Expo 2022 is going to be one of the top outdoors tradeshows of the year and they have selected the perfect venue. For people working in the sports and grounds maintenance sector, an outdoor tradeshow is much more practical than attending an indoor event.


The Sports and Grounds Expo first launched in 2021 to provide the outdoor space that allows exhibitors to give full, hands-on demonstrations of their products and enables visitors to see the products and solutions in action.


This year the event promises to be bigger and better, hosted at the picturesque Three Counties Showground in Malvern and benefitting from the expanse 90 acres of land and high standard of facilities.


The location also provides enough space to implement measures to create a COVID safe environment while we still face the challenges of the pandemic. The venue has been awarded the ‘We’re Good to Go’ charter mark by Visit England, the official tourist board for the region and is recognised as upholding the necessary health and safety guidance to meet the government’s COVID-19 requirements.


Many businesses in the industry have been heavily impacted by the pandemic and the team at SAGE are going above and beyond to ensure that the tradeshow provides a springboard for success across the sports and grounds industry, as it looks to recover and bounce back stronger.


The event will bring all of the biggest brands together and will be the ideal opportunity for people working in the industry to network and find out more about the new products and trends that are delivering improvements to the sports and grounds maintenance industry.


Exhibitors will be allocated a spacious outdoor pitch offering unrivalled value-for-money, with prices from £8/m2 for the excellent lead generating and sales opportunities presented by this well-resourced event.


Sports and grounds maintenance businesses are very excited to have this platform to showcase their products and to get the chance to network with other industry experts, especially with the all new headline event, “Sustainable Solutions for Grounds Specialists”, taking place in partnership with Bio-Circle.


Matthew Coleman, Sales Manager of TORO explains how beneficial the event will be for his company:


“This is a dedicated show for our industry at the perfect time of year (mid-season), where the weather should be reasonable and it is a quieter period, allowing more time for follow up enquiries after the event.


Rather than paying premium costs for indoor facilities where it is impossible to provide realistic demonstrations, this outdoor tradeshow is tailored for ground care and the other work that is involved in our industry.


We’re really looking forward to a busy but fun two days of meeting people from all sections of the sports and grounds maintenance industry at this wonderful venue.”


The SAGE 2022 tradeshow is an unmissable event for anyone in the sports and grounds maintenance industry, you can still book your place, to exhibit by contacting us (details below). Visitor registration will open soon.


To book a stand, contact the SAGE team by email: or go to the website: now.